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Entity Structure and S-Corp Strategy for eCommerce Owners

Entity structure for an eCommerce business turns on who the owners are, how the business is taxed, how profit is paid out and what the owners plan to do next, such as take investment or sell. We advise on LLC versus corporation, ownership structure, the S election and other tax elections. We work with your CPA so the returns match the plan.

What decides the right structure?

What is the S-corp question?

An LLC or a corporation elects S corporation tax treatment by filing IRS Form 2553, if it meets the statutory requirements. The election has a filing deadline early in the tax year, and a late election needs IRS relief. Timing decides whether the election covers this year or next. The corporation must be a domestic corporation with no more than 100 shareholders, counting a family as one, only eligible shareholders (generally individuals, estates and certain trusts, but not nonresident aliens) and one class of stock (26 U.S.C. § 1361(b)). The election matters because profit paid as distributions avoids self-employment tax, while salary does not. The owner must take a reasonable salary first, and the IRS can reclassify distributions as wages, with payroll tax and penalties, when the salary is too low. The right split depends on your profit, your state and your growth plan, and we set it with your CPA. The election also limits later flexibility, such as bringing in an investor who is not an eligible shareholder, so decide it with the growth plan in mind.

How do the common structures compare?

StructureDefault federal tax treatmentFits whenWatch for
Single-member LLCDisregarded for income tax. The owner reports the income. The LLC still handles its own payroll taxes if it has employees.One owner, simple operationsOwner agreement still advisable; keep company money and records separate from your own
Multi-member LLCPartnershipSeveral owners with flexible economicsOperating agreement terms on allocations and exit
LLC electing S statusS corporation by election (Form 2553)Owner-operators who qualifyEligibility limits; one class of ownership
C corporationCorporate-level tax, then tax on dividendsOutside investors, equity plans, a sale of stock or a founder who wants the qualified small business stock exclusion on a later sale (26 U.S.C. § 1202)Two levels of tax on distributed profit

This table is a starting point, and it leaves out state taxes and many exceptions. Paul S. Rafelson holds an LL.M. in Taxation from NYU, and the firm advises on the tax side of deals.

Can I change the structure later?

Often yes, but a change can have tax and contract consequences: converting an entity, adding an owner, moving assets into a new company or revoking an election. Marketplace accounts, supplier contracts and loans may restrict assignment or require consent. Change the structure ahead of a sale or investment when possible, because buyers and investors look at the history. See holding companies and ownership structure and the M&A Hub (Exits & Brand Acquisitions).

What about foreign owners?

A nonresident alien cannot hold S corporation shares, and neither can a corporation, partnership or LLC taxed as a partnership (26 U.S.C. § 1361(b)). A non-citizen who is a U.S. tax resident qualifies. U.S. entities with foreign owners may have additional reporting duties. The structure should be chosen with the owners’ tax advisers in both countries. See LLC and company formation.

How do I get started?

Contact us. Tell us the owners, how the business is taxed now and what you plan next, and we will tell you whether we can help.

Paul Rafelson is admitted in Florida and New Jersey. Katie Dariano is admitted in New York. For a matter governed by another state’s law, or in another state’s courts, we bring in local counsel or seek admission as the rules require.

Realistic expectations

  • We cannot guarantee any particular tax result, and tax outcomes depend on facts that the owners’ CPA or tax adviser should confirm.
  • Tax and entity rules differ by state and change.
  • Laws, platform programs and their terms change; confirm current terms before acting.
  • Past results do not guarantee similar outcomes.

Frequently asked questions

Should my eCommerce business elect S-corporation status?
It depends on who the owners are, how much profit the business makes and how owners are paid. The election has eligibility limits, including no nonresident alien shareholders and one class of stock, and it can limit later flexibility such as bringing in investors.
Can a multi-member LLC be taxed as an S corporation?
It can elect S treatment if the LLC and its owners meet the statutory requirements, including the limit of 100 eligible shareholders and one class of stock. A multi-member LLC is taxed as a partnership by default. An S corporation allows one class of ownership, and preferred returns, special allocations and distribution waterfalls common in LLC operating agreements can create a second class and terminate the election. We rewrite the operating agreement before the election is filed.
What is the downside of a C corporation?
A C corporation pays corporate-level tax on its income, and owners are taxed again on dividends. It can fit when the business expects outside investors, stock options or a sale of stock, but the extra layer of tax on distributed profit is a real factor. A C corporation also opens the door to the qualified small business stock exclusion, which removes federal tax on a large part of the gain when a founder sells after a holding period. We tell you whether your business and timeline fit it.
Can I change my entity structure after I start selling?
Often, but a change has tax and contract effects. Marketplace accounts, supplier contracts and loans often restrict assignment or require consent. Plan changes ahead of a sale or investment where possible, since buyers and investors will look at the history of the company.
Do I need a CPA and a lawyer for structure decisions?
Yes, they do different jobs. The lawyer drafts and documents the entity, the agreements and the transfers, and the CPA or tax adviser confirms the tax results and files the returns. We coordinate with the owners’ tax advisers so the legal documents match the tax plan.
Does a foreign owner change the structure?
Yes. A nonresident alien cannot be a shareholder of an S corporation, and a U.S. entity with foreign owners may have additional reporting duties. The structure should be set with the owners’ tax advisers in both countries and documented in the owners’ agreement.

LLC and company formation

Forming the entity.

Operating agreements

The owners’ agreement behind the structure.

Holding companies and ownership structure

Separating the brand, operations and owners.

Buying or selling an online business

How structure affects a sale.

Sources and notes

About the author

Paul S. Rafelson is the Founder of Rafelson Law PLLC, a law firm for eCommerce and online business owners. The firm’s practice focuses on Amazon account issues, eCommerce mergers and acquisitions, Proposition 65 and related corporate work. He holds an LL.M. in Taxation from NYU (2017). He founded the Online Merchants Guild in 2018, a volunteer-led trade association run by and for Amazon sellers. He taught state and local taxation as an adjunct professor at Pace Law School. Katherine (Katie) Dariano is a Senior Counsel at the firm. Full biography.

Background

  • Founder, Rafelson Law PLLC; office at 2255 Glades Rd, Suite 319A, Boca Raton, FL 33431.
  • Admitted to the bars of Florida (2005) and New Jersey (2006). Katherine Dariano is admitted in New York (2021).
  • LL.M. in Taxation, NYU (2017).
  • Before private practice, Paul was in-house counsel at Microsoft, Walmart and GE.
  • Paul founded the Online Merchants Guild in 2018, a volunteer-led trade association run by and for Amazon sellers. More on the Guild's About page.
  • Paul taught state and local taxation as an adjunct professor at Pace Law School.

Talk to a lawyer about your entity structure

Bring the owners, how the business is taxed now and what you plan next.

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Rafelson Law PLLC · 2255 Glades Rd, Suite 319A, Boca Raton, FL 33431

Phone: (833) 326-6529 · Email: [email protected]

Informational only; not legal advice. Contacting us does not create an attorney-client relationship, which begins only with a signed written engagement. Please do not send confidential details until we confirm in writing that we represent you. If you face a deadline, say so in your first message.

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