Founded by former in-house counsel at Microsoft, Walmart, and GE — Rafelson Law brings institutional-grade legal strategy to the businesses powering the internet economy. Over $1 billion in closed eCommerce transactions.
Paul Rafelson founded Rafelson Law on an insight most attorneys still haven't grasped: a single-operator eCommerce company running seven figures faces the same regulatory complexity as a Fortune 500 retailer. Multi-state compliance, platform governance, IP enforcement across jurisdictions — this is the reality of modern eCommerce.
Before founding the firm, Paul served as in-house counsel at Microsoft, Walmart, and General Electric. He brought that institutional perspective to eCommerce because these businesses deserved it — not the local-store lawyer who treats Amazon like a footnote, but counsel who understands multinational complexity at every scale.
In 2018, Paul founded the Online Merchants Guild, the leading trade association for eCommerce sellers. He became the most-cited resource in the Congressional Antitrust Investigation into Amazon's treatment of third-party sellers.
Account suspensions, listing removals, ASIN reinstatements, IP infringement claims, and appeals. Flat-rate plans of action and complex suspension strategy from attorneys who handle these cases every day.
Get Reinstated →Over $1 billion in closed eCommerce transactions. Buy-side and sell-side representation, exit planning, purchase agreement negotiation, due diligence, broker contract review, and complete transaction support from LOI through closing.
Learn More →Trademark prosecution, copyright protection, patent enforcement and defense, brand protection, and counterfeit enforcement across every major marketplace.
Protect Your Brand →Business formation, tax advisory and planning, asset protection, contract drafting and negotiation, and business structure optimization — built for eCommerce operators at every stage.
Talk to an Attorney →Regulatory compliance for eCommerce operators — Prop 65, FDA labeling, FTC advertising rules, state sales tax obligations, and platform policy compliance. We keep you selling legally across every channel.
Talk to an Attorney →Platform disputes, Prop 65 defense for eCommerce sellers, regulatory investigations, and litigation strategy. When your business is under threat, we move with precision and urgency.
Get Legal Help Now →No generic intake forms — experienced counsel reviews your case and maps the path forward from day one.
We build a custom legal strategy based on the platform, the issue, and the regulatory landscape. Every case gets a tailored plan.
We move with urgency and precision. Every decision is rooted in your business reality, not legal theory.
Your case doesn't end at resolution. We stay engaged, adapt to new risks, and scale support as your business grows.
Past results do not guarantee similar outcomes. Every case is different.
Paul Rafelson is the founder of Rafelson Law PLLC and one of the country's foremost authorities on eCommerce law. Before launching the firm, he served as in-house counsel at Microsoft, Walmart, and General Electric — bringing Fortune 500-caliber legal strategy directly to eCommerce entrepreneurs.
Paul founded the Online Merchants Guild in 2018, the leading national trade association for eCommerce sellers. He became the most-cited outside resource in Congress's bipartisan antitrust investigation into Amazon's treatment of third-party sellers, and has successfully challenged unconstitutional state tax laws in federal court on behalf of online merchants.
His practice spans Amazon account defense and reinstatement, mergers and acquisitions, asset protection planning, intellectual property, corporate formation, Prop 65 compliance, and high-stakes commercial dispute resolution. He has closed over $1 billion in eCommerce transactions for clients ranging from solo operators to 8-figure brands.
Katherine Dariano is a senior attorney at Rafelson Law whose practice focuses on mergers and acquisitions, business transactions, and complex corporate contracts. She brings meticulous deal-structuring skills and deep marketplace knowledge to every engagement — delivering results that protect her clients and maximize deal value.
Katherine has advised on and helped close over $1 billion in M&A transactions, representing buyers, sellers, and investors across a wide range of industries, with a particular focus on eCommerce brands, Amazon aggregators, consumer product companies, and private equity-backed businesses navigating acquisitions and strategic exits.
Her corporate practice encompasses entity formation, operating agreements, shareholder arrangements, commercial contracts, NDAs, and ongoing business counsel for scaling eCommerce operators who need a trusted legal partner at every stage of growth.
When the time came to exit we retained the help of Paul Rafelson to watch our backs and go through all the documents. Best decision. Highly recommend.
Verified Reviewer
Professional. Fast responses. Great attention to detail. Not a template solution but a very thought out solution to the problem. After a month of suspension and using two other reputable services, they solved the issue in a couple of days.
Verified Reviewer
Paul can make magic happen when you run into issues that seem unresolvable. Not only is he the best amazon lawyer out there he is also an actual amazon seller advocate. He truly cares about the seller community.
Verified Reviewer
"There was no such thing as eCommerce law when I started practicing. We changed that."
When state attorneys general began targeting online sellers — applying price gouging statutes to prices set by Amazon's algorithm, or demanding back taxes based on inventory placement sellers never controlled — nobody was fighting back. There was no case law, no legal framework, and no organized voice for the eCommerce seller.
Through the Online Merchants Guild, we took these fights to federal court. We challenged Kentucky's extraterritorial application of price gouging laws under the Dormant Commerce Clause. We defeated Pennsylvania's attempt to impose tax nexus on sellers whose only connection to the state was Amazon warehousing their inventory. We became the most-cited outside resource in Congress's antitrust investigation into Amazon.
These cases didn't just help our clients. They established the constitutional principles that now protect every eCommerce seller in the country. That's what it means to define a practice area — not just to practice law, but to create it.
Tell us what's happening. Your case goes directly to an attorney who knows eCommerce inside and out — not a call center, not a queue.
(833) 326-6529 [email protected]Rafelson Law PLLC · 2255 Glades Rd Suite 319A, Boca Raton, FL 33431
Past results do not guarantee similar outcomes.
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